Michael Pollan

There isn’t much more I would rather do on a crisp, fall day in Madison than visit the Downtown Farmer’s Market. With a sea of proud Madisonites dressed in badger gear foraging for the week’s local food offerings, chocolate-faced kids enjoying their morning treats, and the sun shining strong, I couldn’t help but spend hours meandering the market last week. However, I had more on my “to-do” list than shop for my fill of seasonal veg on that Saturday. It was REAP’s annual Food for Thought Festival on the Square, one of the best fall food events for passionate locavores, if you ask me.  

A few weeks ago, I got a text from my brother-in-law Jeff. He'd just discovered a restaurant he thought I'd love, and the message said, "it was awesome. Put it on your highly recommended list." Jeff has great taste -- I can't think of a time he's steered me wrong -- and I take his recommendations seriously. But Jeff doesn't get all hung up on how his food is sourced the way I do, and I didn't assume that his "it was awesome" meant that I'd feel good about it. I needed to ask.

More than anything, I think we can credit columnist and cookbook author Mark Bittman with helping make the local, sustainable, sane, reasonable food movement more popular. Sure, Michael Pollan got there first, but he was arguably ahead of his time in terms of bringing the education, history and underlying issues of our food system to the table. Since then, many real food advocates have followed in his footsteps and have done a bang-up job getting the rest of us on board.

Mark Bittman, cookbook author and New York Times columnist, takes a balanced look at our food lives in Food Matters: A Guide to Conscious Eating. Packed with recipes and sensible advice, Bittman brings us another step closer to taking all of the thoughtful knowledge about food choices, environmental impacts, the Standard American Diet – ground other authors have indeed covered – and breaks it down in a simple, easy-to-use manner. 

One spring weekend, during a college semester abroad in Paris, I found myself the houseguest of a large French family at their home on the coast in Brittany. I didn't know them, but my friend Jenny's French aunt, Katherine, did, and she had insisted they would be thrilled to host Jenny and me for a long weekend.

Instead they had no idea who we were when we arrived with only Katherine's phone call as an introduction. Still, they opened their doors and offered us the guest room. Even though I was a couch-surfing, poor college kid, our brazen arrival still managed to embarrass me.

But that was nothing compared to the self-consciousness I felt the next day when the family's traditional Sunday brunch evolved into a five-course gastronomic feast featuring, among other things, oysters. I had never seen an oyster, much less tasted or manhandled one. I felt so provincial.

No, this is not a discussion about eating worms or bugs or balut or any of the other less-than-savory things they ate on that show that I never watched. I’m talking about the food myths that have become mainstream “knowledge” and have catapulted the sale of some dubious health and diet books, many of which have thankfully faded into near oblivion. Think T-Factor Diet. Or Atkins for Life.

Tonight kicks off the first month of the SGT book club. And let me just tell you, books and food are two of my favorite things in the world, so I couldn’t be more excited to jump in! 

Namedropping Michael Pollan isn't likely to bring you much insider food cred these days. If you think about good, real, local, organic, sustainable, fresh, tasty, whole food - heck, if you've watched "Oprah" lately - then you've probably already heard the name Michael Pollan more times just this week than you can count. When "The Omnivore's Dilemma" was published in 2006, many of us were just starting to think about the amount of corn we were consuming.

Theresa Marquez, Chief Marketing Executive for Organic Valley Cooperative, is captivating. She speaks quickly, compellingly, and passionately. Her eyes shine when she mentions a favorite book or describes the Earth Dinners Organic Valley has hosted for several years around the country, connecting people to both food and the environment. An hour with Theresa can include a poem, a discussion of politics, a newspaper article throw-down (Paul Krugman’s “Missing Richard Nixon”), a look at Organic Valley’s new packaging, and - of course - a discussion about food.

I’m thinking a lot about food systems these days. Fundamentally, there seems to be collective agreement that ours is broken (unless you happen to work for Monsanto or Smithfield), so I’ve been spending a lot of time thinking about how we might fix it. (Jill Richardson’s excellent “Recipe for America” has a few ideas too - that and her La Vida Locavore blog are well worth reading.)

Specifically, I’ve been thinking about food systems that are: